Endress+Hauser held its first Community Career+Education Forum in 2014. They targeted middle school students who are just at the age when they think about the courses they will take to prepare themselves for a future career. Crystal Hunt of the Endress+Hauser Marketing Communications department has summarized why they undertook this event, including information about how they partnered with other companies in the community, with local vocational and community colleges and universities to attract over 300 middle school students and their parents to get a hands-on experience with our industry and other advanced manufacturing companies. This is a valuable blueprint for use in planning your own local event to position your company and your industry in your community.