SALES TRAINING SUMMIT
January 13-15, 2025 - Orlando, FL
Whether you’re new to sales, a seasoned veteran, or a sales leader, you’ve experienced tough times.
This uplifting and practical message, developed by Paul Reilly of Reilly Sales Training, will be your go-to
guide to growing your profits and embracing the right mindset to thrive in any business enviornment.
Selling Through Tough Times Training Topics include:
- Redefining customer value in tough times
- The psychology of decision-making (in a tough market)
- Crafting a compelling message
- The six critical selling activities (CSAs) to thrive in tough times: (Select-Pursue-Discover-Persuade-Partner-Leverage)
- Five techniques to effectively pursue your sales targets
- Five probing techniques to enhance customer discovery
- Seven persuasion methods to advance the sale in a tough market
- Three techniques for strengthening partnerships in a downturn
Key Takeaways:
- Discover the primary forces driving buyer behavior through tough times
- Ideas to pursue viable targets more effectively
- Techniques to improve customer discovery
- Demonstrate how to prioritize high-payoff activities
- Detail CSAs and how to implement them into the current sales process
When sales professionals embrace the right mindset, they will sell more profitably and build a strong foundation of mental strength. What they discover through the “tough times” program will carry them even further when times are good.
Member and Guest Registration
$900 per person
Deadline – December 10, 2024
Group Rate
4+ Attendees Per Member Company
$800 per person
Contact Rebecca Moore for details
moore@themcaa.org | 757.258.3100 x1002
Presenter
Venue
Paul Reilly
Reilly Sales Training
DoubleTree by Hilton Orlando Aiport Hotel
Paul Reilly is a speaker, sales trainer, and author. Reilly literally wrote the book on Selling Through Tough Times. Paul also coauthored Value-Added Selling, fourth edition (McGraw-Hill, 2018), and hosts The Q and A Sales Podcast. Reilly travels the globe sharing his content-rich message of hope. In his extensive sales career, Reilly has sold through tough times and against tough competition. He is a salesperson at heart and has experienced and overcome the challenges many of you are facing.
Reilly cut his teeth in the commoditized propane industry—a notoriously price-sensitive and competitive market. Reilly competed with dozens of providers selling the same exact product. He sold tools and fasteners in the construction industry during the Great Recession. Toward the tail end of the recession, he earned Master’s Club status from his employer. The Master’s Club is reserved for the top ten percent of sellers company-wide. Reilly also sold medical equipment during one of the most uncertain times in the healthcare industry. In early 2010, the healthcare industry faced unprecedented change, and many ancillary providers and suppliers struggled. Amid this uncertainty, Reilly grew his distribution network and successfully relaunched their brand in a new country.
As a professional speaker and sales trainer, Reilly works with the world’s best sales organizations. These organizations face constant challenges: rolling recessions, industry disruption, difficult competitors, economic downturns, and other geopolitical concerns. Paul’s mission is to help these organizations compete profitably despite their challenging environment. Paul has the pulse of today’s sales professional. On his podcast, The Q and A Sales Podcast, he answers the most pressing questions facing today’s sales professional.
Paul Reilly achieved his CSP (Certified Speaking Professional) designation in 2020. Fewer than 18 percent of professional speakers have earned this designation. Paul attended the University of Missouri – Columbia, where he earned his undergraduate degree in Business Marketing. He went on to earn his MBA from Webster University. Paul is a frequent contributor to a variety of online and trade magazines. He is also a faculty member of the University of Innovative Distribution—UID.
The hotel is 5 minutes north of the Orlando International Airport and close to many nearby attractions. The discounted attendee rate is $179+tax/night.
• Check in: 3 PM
• Check Out: Noon
All reservations include the following amenities:
• 24-Hour Complimentary Airport Shuttle
• 24-Hour Fitness Center
• Starbucks On-Site
• Landings Bistro and Lounge
• Made Market – Open 24 Hours
• Pool-Side Cabanas
• Ping Pong, Foosball and Pool Tables
• Laundry/Valet Service
CLICK HERE for a list of restaurants and nearby attractions.
CLICK HERE for Airport Shuttle Details
INSIDE SALES 101 - VIRTUAL TRAINING
COURSES BEGIN SEPTEMBER 18!
Inside sales professionals are crucial in driving customer interactions and securing new opportunities for a business. To empower and keep them at the top of their game, we offer a new virtual training program:
INSIDE SALES 101!
Led by Paul Reilly of Reilly Sales Training, this program is tailored to equip inside sales teams with skills and strategies to maximize customer interactions and business growth.
Paul Reilly is a speaker, sales trainer, and author. Reilly literally wrote the book on Selling Through Tough Times. Paul also coauthored Value-Added Selling, fourth edition (McGraw-Hill, 2018), and hosts The Q and A Sales Podcast. Reilly travels the globe sharing his content-rich message of hope. In his extensive sales career, Reilly has sold through tough times and against tough competition. He is a salesperson at heart and has experienced and overcome the challenges many of you are facing.
Reilly cut his teeth in the commoditized propane industry—a notoriously price-sensitive and competitive market. Reilly competed with dozens of providers selling the same exact product. He sold tools and fasteners in the construction industry during the Great Recession. Toward the tail end of the recession, he earned Master’s Club status from his employer. The Master’s Club is reserved for the top ten percent of sellers company-wide. Reilly also sold medical equipment during one of the most uncertain times in the healthcare industry. In early 2010, the healthcare industry faced unprecedented change, and many ancillary providers and suppliers struggled. Amid this uncertainty, Reilly grew his distribution network and successfully relaunched their brand in a new country.
As a professional speaker and sales trainer, Reilly works with the world’s best sales organizations. These organizations face constant challenges: rolling recessions, industry disruption, difficult competitors, economic downturns, and other geopolitical concerns. Paul’s mission is to help these organizations compete profitably despite their challenging environment. Paul has the pulse of today’s sales professional. On his podcast, The Q and A Sales Podcast, he answers the most pressing questions facing today’s sales professional.
Paul Reilly achieved his CSP (Certified Speaking Professional) designation in 2020. Fewer than 18 percent of professional speakers have earned this designation. Paul attended the University of Missouri – Columbia, where he earned his undergraduate degree in Business Marketing. He went on to earn his MBA from Webster University. Paul is a frequent contributor to a variety of online and trade magazines. He is also a faculty member of the University of Innovative Distribution—UID.
Training Topics Include:
- Enlarging the role of inside salespeople
- Crafting compelling customer messaging
- Differentiating your solution from competitors
- Implementing proactive selling tactics
- Effective cross-selling activities
- Emphasizing the importance of team selling
- Understanding the four components of an inside sales call
- Utilizing the GAP® Probing Model to uncover customer needs
- Applying the GUARD® Method to proactively serve customers
Key Takeaways:
Upon completion of the program, inside sales professionals will be able to:
- Identify three strategies to be more proactive in their sales approach
- Clearly articulate your organization’s key differentiators
- Develop three effective cross-selling techniques
- Understand and implement the four essential components of an inside sales call
- Demonstrate proficiency in the GAP® Probing Model through role-play exercises
By applying these tactics, inside sales professionals will serve customers more conscientiously and sell more effectively. They will proactively suggest complementary products and services, anticipate customer needs, and communicate more effectively, ultimately driving greater customer satisfaction and sales growth.
Schedule:
September 18 | October 16 | November 13 – All sessions are scheduled for 2 PM ET
This LIVE virtual series, held via ZOOM call, requires full participation. Attendance will be tracked, and participants will receive a Certification of Completion upon completion of all sessions.
Schedule:
September 18 | October 16 | November 13 – All sessions are scheduled for 2 PM ET
This LIVE virtual series, held via ZOOM call, requires full participation. Attendance will be tracked, and participants will receive a Certification of Completion upon completion of all sessions.
Member Cost: $0.00
This program is included in all memberships at no additional cost. This training is essential in helping companies run and grow their business, which is MCAA’s primary mission.
STAY TUNED…
DETAILS FOR THE 2025 SUMMIT COMING SOON!
THERE ARE ONLY A FEW SEATS LEFT!
REGISTER TODAY!
Unlock the power of sales excellence and join us for a training program tailored specifically for MCAA members.
Over two days, participants will be immersed in a program that sharpens sales skills and provides invaluable networking opportunities. The registration fee is $950/pp and includes all training materials, breakfasts, luncheons, and receptions. Group discounts are available for teams of 6 or more.
The discounted group rate of $169+tax at the host expires this week. Reservations received after Jan. 12, will be subject to the current published rate. All reservations include roundtrip shuttle service from the airport and to other attractions near the hotel.
Register now to elevate your sales strategy, redefine success, and secure your position as an industry sales leader.
