Our commitment to customer satisfaction and ISO certification demand that we develop mechanisms for customer feedback. The MCAA Customer Satisfaction Survey offered an opportunity obtain feedback without excessive resource commitment. The survey was prepared efficiently, the data results were useful and the teleconference review of the results was most enlightening.
What we find most valuable about MCAA is that it is the only organization of which we are a member that is focused on the instrumentation and automation industry. We find value for each of our functional areas with the industry benchmarks and our ability to measure our own success against our peer companies, and also the ability to network in regards to new opportunities and new technologies.
We have reached out to a couple of industry associations to look at their reporting. It is clear that the integrity and the consistency of the MCAA reports are far superior to the others. For our analysts, having confidence in the data contained in a report makes all the difference. Nice Job.
We were impressed by the professionalism of MCAA, the customer response rate, the thorough design of the customer satisfaction survey as well as the industry benchmarking information.
Membership in the MCAA will allow Automation Service to compare ourselves to the industry and better track our continuous improvement goals. We believe that the MCAA research and benchmarking tools will help us to better serve the needs of our customers and enhance our focus on customer satisfaction.
I get a lot of value from the networking alone. The individuals that you get to meet are all faced with similar challenges and being able to share resources and thoughts around different problems and issues is always of great value. The organization provides pieces of information I find critical to managing my business. The Operating Benchmarks Report (OBR) allows me to understand where I stack up against similarly sized manufacturers. The salary survey gives me an idea of whether I’m paying competitively based on region and skill set. The monthly flash bookings report gives me an idea where my rep returns are heading compared to the rest of the industry.
MCAA actually packages information to job categories that are pretty unique to our industry. Over the years we’ve seen those job surveys expand and provide good information and good insight. I enjoy reading the small surveys and things that just pop up from the membership as a need for information on a particular topic. What’s happening in bus community? What’s happening in the approvals community? What are some of the people doing in order to take advantage of opportunities or respond to changes in that space.
Each year we get a market forecast at the Industry Forum for the sales of process instrumentation and the projections for what is expected to come in the future. We use that for our planning and our expectations of next year’s sales.
The MCAA Customer Satisfaction Survey allows the customer to really give his uninhibited feedback since it is given to an intermediary. The most important factor is that we can compare ourselves to the industry, see how we've improved one year to the next and better track our goal to become known as a company with the highest level of customer satisfaction.