The Customer Satisfaction program helps you understand what your customers are thinking so you can meet their needs now and in the future. The program is an efficient way to gain feedback from those that matter most…your customers. Not only will the results help you serve customers better, but it will also show you where you stand against your competition!

The Customer Satisfaction program is launched in January with results available in February. Final reports include your data, and aggregated metric comparatives to other participating companies so that you can put your customer feedback into perspective.

For additional information, please contact Andrea Ambrose, Director of Member Resources at (757) 258-3100 x1005 or email

Watch the video below for details.

Member’s Say It Best

‘The Customer Satisfaction Survey allows the customer to really give uninhibited feedback. The most important factor is that we can compare ourselves to the industry, see how we’ve improved one year to the next and better track our goal to become known as a company with the highest level of customer satisfaction.’

‘The Customer Satisfaction Survey data is formatted and presented in such a manner that it is easily understood which makes it easy to share across all levels of our organization. We value the survey and especially the questions that encourage customers to write in comments, suggestions, and concerns. This program is a valuable tool which is critical to our process.’

Confidently Lead Your Company into the Future

MCAA provides industrial manufacturers and distributors the best community and resources for business effectiveness and growth through unsurpassed market and business insights, unique networking opportunities, and unbiased, affordable market data.