Benchmark Surveys

Survey’s help address specific concerns or business practices with other member companies. Whenever there is an operational or management issue for which industry peer feedback would be beneficial, MCAA can help. Our staff will construct and distribute surveys and provide an aggregated report within 10-15 days of survey launch. This is a complimentary service offered to all members. Please contact Andrea Ambrose, Director of Member Resources at (757) 258-3100 x203 or for more information.

Topics include but are not limited to:

  • Managment, Finance & Human Resources
  • Sales & Marketing
  • Manufacturing & Quality Control
  • Channel to Market

‘We believe that the MCAA research and benchmarking tools will help us to better serve the needs of our customers and enhance our focus on customer satisfaction.’

Stan Carr


Informative Webinars

Webinars are an excellent source of industry information and insight. Session recordings are available for on demand viewing through the member portal. Generally, webinars are free to all members unless it is a special training session or offered by an MCAA partner.

Topics include but are not limited to:

  • Economic Updates
  • Social Media/Digital Marketing
  • Customer Relationship Management (CRM)
  • Sales & Marketing and Lead Generation
  • Workforce Development
  • Regulatory Updates

‘Great job supporting the MCAA membership with webinars that are efficient, informative and professional.’

Dan McQueen

President and CEO

Sales Training

Through our partnership with the experts at US Learning, members can access top notch training programs at a fraction of the cost. These internet based sales training programs will provide the latest skills and techniques to create long-term business relationships with your customers, preserve margins, and maximize sales!

This virtual training is an exceptional value and the partnership with U.S. Learning is saving MCAA members over 70% off regular pricing.

For questions, please contact Andrea Ambrose, Director of Member Resources at (757) 258-3100 x203 or email

Confidently Lead Your Company into the Future

MCAA provides industrial manufacturers and distributors the best community and resources for business effectiveness and growth through unsurpassed market and business insights, unique networking opportunities, and unbiased, affordable market data.