Michelle Herl – Treasurer | Vice Chairwoman

Michelle Veronica Herl serves as Vice President of Marketing for SOR Controls Group, a global manufacturer of measurement/control solutions and closed loop grab sampling systems operating under the SOR, SSi, and SENSOR brands. The company serves critical segments of the process industries, including Oil & Gas, Petrochemical, Chemical, and Power, with a strong emphasis on reliability, safety, and engineered-to-order products from standard product platforms.

SOR Controls Group maintains manufacturing operations in Lenexa, Kansas and Houston, Texas, supported by international sales offices in Beijing, Dubai, and Chennai, and a global network of sales and service professionals serving customers worldwide.

With more than 25 years of experience in Marketing and Communications, Michelle brings deep expertise in Industrial B2B marketing across both private and public company environments. In her current role, she is a key contributor to enterprise-level strategy and works cross-functionally with executive leadership on initiatives including corporate growth strategy, mergers and acquisitions, portfolio development, market expansion, and brand governance.

Michelle’s role encompasses oversight of corporate positioning, go-to-market strategy, and long-term brand value, ensuring alignment between commercial objectives and organizational direction. Her ability to translate complex technical and operational priorities into clear market strategy has positioned marketing as a driver of growth within the organization.

She is recognized for her collaborative leadership style, strategic mindset, and ability to guide initiatives from concept through execution.