Even though I am a female, I don’t gush much. And having been in the meeting business for closing in on 40 years, I have seen a LOT of meeting programs. So I’m hoping that you’ll believe me when I say that the program for the MCAA Industry Forum (April 19-21 in Scottsdale Arizona) promises to be the best that I recall. There are details about the program going onto our website in just the next several days and you’ll be able to register very soon. There are a couple of things that I want to gush about though:

  • The theme of WORK covers everything that we do–Create, Manufacture, Operate, Communicate, Hire and Sell. There will be something in this program for virtually every member of your senior management team! And so, more than ever before, I encourage you to consider bringing two or more members of that team to the meeting. Literally, you won’t be able to do it all alone! And I don’t think you’ll want to.
  • We have keynote speakers that will knock your socks off, and they’ll talk on topics that YOU have said are important to you such as insight on the oil & gas industry, social media and eCommerce as well as discussions on negotiating and lean operations.
  • We’ve extended the meeting to include open-ended roundtable discussions on Tuesday afternoon where you can square off on manufacturer-channel issues, or HR concerns, MarCom challenges or financial and operating matters.

I could go on … in the true spirit of gushing. I’ll check my enthusiasm and encourage you to check our website very soon to see the program, learn more about the speakers (we’ll be putting out some audio tracks to promote the content of the meeting so look for those links too!).

It really is going to be the best program EVER! Put the dates on your calendar and gather your team to join us in Arizona April 19-21, 2015!